PC Jeweller Limited is a jeweller based in New Delhi, India. It started operations in April 2005 with one showroom at Karol Bagh Delhi and 50 showrooms in India. It is a first generation business promoted by two brothers- Padam Chand Gupta and Balram Garg. It presently has 50 stores in 38 cities across 13 States/UT. PC Jeweller engages in the manufacture, export, wholesale and retail of gold and diamond jewelry in India. The company's business model consists of opening large format, standalone stores at high street locations. The company sells only hall marked jewellery and certified diamond jewellery. Wikipedia