Aviva plc is a British multinational insurance company headquartered in London, England. It has about 25 million customers across its core markets of the United Kingdom, Ireland and Canada. In the United Kingdom, Aviva is the largest general insurer and a leading life and pensions provider. Aviva is also the second largest general insurer in Canada. Aviva has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index. Wikipedia