Brand24 is a Polish company founded in 2011, headquartered in Wrocław, Poland, that specializes in media monitoring and analyzing content on the internet, through its own analytical software based on artificial intelligence. The company is publicly traded on the Warsaw Stock Exchange, and is currently majority-owned by Prowly.com, a subsidiary of the American search engine metrics provider Semrush. The company's flagship namesake tool, available in over 150 countries, collects and analyzes public mentions of brands, products, and threads containing monitored keywords across news sites, social media, blogs, and discussion forums. As of late 2025, Brand24 monitors 100,000 brands, having collected 25 billion mentions to date. Brand24 is one of the most recognizable Polish technology companies, inseparably linked with activities of its co-founder and CEO Michał Sadowski. Wikipedia