Grupo Elektra is a Mexican financial and retail corporation conglomerate founded in 1950 by Hugo Salinas Price and owned by Ricardo Salinas Pliego. The company currently operates over seven thousand points of contact across Mexico, United States, and Central America, through two business divisions: commercial and financial. Its parent company, Grupo Salinas, is a corporate group with interests across various economic sectors. Grupo Elektra's commercial division includes Elektra, Italika, and Salinas y Rocha, while its financial division comprises Banco Azteca, Seguros Azteca, Punto Casa de Bolsa, Purpose Financial, and Afore Azteca. Also, Elektra is listed on the Bolsa Mexicana de Valores and on the Spanish Stock Market Latibex. As of March 2025, Grupo Elektra reported a customer base of 23 million clients, over 7,700 service points, and presence in more than 730 municipalities in Mexico, as well as operations in Guatemala, Honduras and Panama. Its financial services division includes Banco Azteca, Seguros Azteca, and Afore Azteca, while the commercial division comprises Elektra, Salinas y Rocha, and Italika motorcycles. Wikipedia