Gaia, Inc. is an American media company founded in 1988 by Jirka Rysavy in Louisville, Colorado. It owns and operates Gaia TV, a subscription video on-demand service consisting of original and licensed alternative media documentaries. While the content on Gaia TV initially focused on yoga, mindfulness, and alternative medicine to complement the company's yoga equipment distribution business, the latter's divestiture led to a greater emphasis on content promoting conspiracy theories and pseudoscience. The service has been criticized and deplatformed from social media platforms including Facebook and YouTube for hosting videos promoting vaccine misinformation and conspiracy theories such as the Illuminati, UFOs, and Atlantis. As of September 13, 2018, Gaia TV had over 500,000 subscribers in 185 countries. As of 2024, they had 806,000 subscribers. Wikipedia