Rami Levy Hashikma Marketing is the third largest Israeli retail supermarket chain, behind Shufersal Ltd. and Alon Holding–Blue Square Ltd., with annual revenues of NIS 1.14 billion. Founded in 1976 on Rehov Hashikma in the Mahane Yehuda Market district, Rami Levy was Israel's first discount store. The chain claims to slash the price of the average basket of goods by as much as 20%. The company went public on the Tel Aviv Stock Exchange in 2007 and has increased its sales volume and number of stores each year since. Rami Levy operates a chain of 44 discount supermarkets in Central and Northern Israel. It also distributes wholesale to 450 stores in and around Jerusalem. The company has diversified into retail clothing sales, real estate, and cellular communications, with 20 stores of Rami Levy Communications selling cellular phone services at a discount. Wikipedia