Tao Kae Noi is a Thai crispy seaweed snack product. It was founded by Itthipat Peeradechapan in 2004. Taokaenoi Food & Marketing PCL is a food company, manufacturer and distributor of crispy seaweed snack. The company has three food and beverage business operations: snacks, restaurants, and seasoning powder. It produces fried, grilled, baked, crispy, roasted, and tempura seaweeds; souvenirs, roll farm products, corn snacks, mini breads, corns, fruits, and potato sticks. In 2004, Taokaenoi started selling seaweed products in 7-Eleven stores in Thailand. Taokaenoi currently exports products to over 40 countries worldwide and began being publicly traded in 2015 with an initial public offering of 1.4 billion baht. The name 'Tao Kae Noi' means 'little boss' for the reason that it was founded by Itthipat Peeradechapan, also known as Tob, the CEO, when he was only 19 years old. The story of its founding was the inspiration for the 2011 film The Billionaire. Wikipedia