World Wrestling Entertainment is an American professional wrestling promotion. It is owned and operated by TKO Group Holdings, a majority-owned subsidiary of Endeavor Group Holdings. A global integrated media and entertainment company, WWE has also branched out into fields outside of wrestling, including film, football, and other business ventures, such as licensing its intellectual property to other companies to produce video games and action figures. As in other professional wrestling promotions, WWE does not promote a legitimate sporting contest but rather entertainment-based performance theater, featuring storyline-driven, scripted, and partially choreographed matches. However, matches often include moves that put performers at risk of serious injury or death if not performed correctly. The pre-determined aspect of professional wrestling was publicly acknowledged by WWE in 1989 to avoid regulation by athletic commissions. WWE markets its product as "sports entertainment", acknowledging professional wrestling's roots in competitive sport and dramatic theater. Wikipedia