The Trade Desk, Inc. is an American multinational technology company that specializes in real-time programmatic marketing automation technologies, products, and services, designed to personalize digital content delivery to users. The Trade Desk is headquartered in Ventura, California. It is the largest independent demand-side platform in the world, competing against DoubleClick by Google, Facebook Ads, and others. The company continued to grow since its founding in 2009. As of 2021, it offers a self-service publishing platform for brands & advertisers, a data management platform for analytics & segmentation, and enterprise APIs. It has over 225 partners worldwide, and is responsible for delivering personalized content on Spotify. The Trade Desk has been recognized for its omni-channel approach to programmatic marketing automation, with strong data analytics capabilities, fast response-times, and support for various connected devices, online platforms, and media formats. It reported a 95% customer retention rate for 27 straight quarters in 2020, and an annual revenue of US$836 million in the same year. Wikipedia