Versant Media Group, Inc., doing business as Versant, is an American multinational mass media company. Formed on January 2, 2026, as a spin-off of Comcast, Versant is headquartered at 229 West 43rd Street in Midtown Manhattan in New York City, while technical operations and master control for its networks are housed at CNBC's world headquarters in Englewood Cliffs, New Jersey. The company consists primarily of domestic cable networks previously owned by NBCUniversal, including USA Network, MS NOW, CNBC, Golf Channel, E!, Syfy, and Oxygen, and related digital properties. The spin-off was intended to allow NBCUniversal to focus on its core film, television, streaming, and themed entertainment businesses, while allowing the divested properties to make their own further investments as a "house of brands". NBCUniversal continues to provide advertising sales services for a period after the spin-off and sublicensed certain sports properties to Versant for continuity. Versant has established its own sports division under the USA Sports branding, while CNBC and MS NOW are editorially separate from NBC News. Wikipedia